Seattle-based Precept Wine has seen its House Wine brand post strong gains recently, including a 13% bump to nearly 200,000 cases in the U.S. last year, according to Impact Databank. Much of that growth has come from House Wine’s three-liter box format ($20), which grew 26% to 130,000 cases in 2016 (the brand also offers 750-ml. bottles retailing at around $10). Looking to build on that success, House Wine is now launching a line of canned wines, as well as a rosé, which will be available across all three packaging formats.
Rolling out nationwide this week, House Wine’s canned range will include a red blend and Chardonnay, as well as the new House Wine Rosé. The 375-ml. cans will retail at around $5.50 each and are expected to tap outdoor drinking occasions. The launch comes as the canned wine category gains traction in the U.S., with canned wine sales reaching more than $26 million in 2016, compared with just $2 million in 2012, according to Nielsen.
Alex Evans, chief sales and marketing officer for Precept, notes that House Wine’s cans are positioned “at the higher end within the canned wine space,” adding that House Wine also plans to extend with a Tetra Pak format in the first quarter of next year.
House Wine’s foray into cans follows Precept’s debut of West Side Wine Co., a premium canned wine brand, last year. Developed by Precept’s private label innovation division Grape & Grain, West Side Wine Co. features California Cabernet Sauvignon and Chardonnay offerings packaged in 250-ml. cans. The brand, which is available at Whole Foods stores nationwide and at select airports, has enjoyed early success, Evans tells SND.—Christina Jelski
SEATTLE, Wash. – Just in time for summer, House Wine is launching three wines in 375 mL cans nationwide this week. The new cans feature two of the brand’s best-selling varietals – Original Red Blend and Chardonnay – and the third is a brand-new House Wine Rosé.
A true original, House Wine has consistently pushed the boundaries of consumer innovation. Launched in 2004 as one of Charles Smith’s first commercial offerings, House Wine Original Red Blend was among the first red blends to target everyday wine lovers with an approachable, iconic package and exceptional quality and value. In 2013, it was among the first to launch a three-liter box, meeting consumer demand and sourcing beyond borders to ensure House Wine’s consistency from vintage to vintage. Today, cans are just the latest effort to allow people to enjoy their favorite wine in new and convenient ways.
“House Wine is already known as a national favorite for quality and value. It’s as universal as a stop sign,” said veteran Winemaker Hal Landvoigt. “I travel the world looking for great fruit to make an unpretentious style of wine that can be enjoyed anywhere, which is what I love about House Wine – it’s a wine for anyone, anytime and can be enjoyed any place.”
Cans guarantee fresh wine and cater to the grab-and-go lifestyle of busy and active wine consumers, making them perfect for beachside picnics, tailgates or venues where glass may not be desirable, like stadiums or pool-side. They also are accessible, affordable and recyclable – helping to reduce or waste and our environmental footprint.
One in five consumers have tried canned wine and sales have sharply increased from just under $2 million in 2012 to more than $26 million in 2016, according to Nielsen.
Just like other House Wine varietals, the new House Wine Rosé will also be available in the standard 750 mL bottles and in the three-liter box offering. Rosé is surging, experiencing 50 percent growth in the table wine category over the previous year, according to Nielsen data.
“House Wine is an icon. It’s everyone’s wine,” Precept Wine Chief Sales and Marketing Officer Alex Evans said. “It’s a disruptor by nature and allows consumers to enjoy great value wines on their terms.”
How does it taste?
- The House Wine Original Red Blend – Red currant aromas promise the juicy red fruit delivered to the middle palate and a lengthy, velvety finish (Chile).
- House Wine Chardonnay – Aromas of creamy apple backed by citrus introduce mouth-filling, sumptuous flavors of peach and ripe Asian pear, complemented by hints of toasty vanilla. The wine finishes crisply with a burst of pineapple (American).
- House Wine Rosé – Fresh and fragrant aromas lead to a wonderfully bright palate. Flavors of juicy citrus and ripe strawberry are rounded out by a refreshingly crisp finish (American).
How much are they?
- SRP: $5.49 per individual can
Cans are Lifestyle Oriented
- NO glassware needed
- NO corkscrew needed
- Portable & packable
- FRESH wine for every standard glass, sip after sip
Cans are Eco-Friendly
- Reduced carbon footprint compared to glass bottle production
- The most recycled beverage containers in the world
- Reduced waste
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About House Wine:
House Wine is approachable and unpretentious and it’s a wine you can enjoy for any and all occasions. Created in 2004 by acclaimed winemaker Charles Smith, House Wine was designed with the goal of providing maximum quality and value in a minimalist package. Today, Winemaker Hal Landvoigt continues driving its irreverent spirit by travelling the world to source the finest grapes and cultivate its uniquely unpretentious style.
Seattle-based Precept Wine – Is the largest, privately-held wine producer in the Pacific Northwest and Top 14 American wine producer. With deep roots representing close to 40 years of Northwest investments in the wine industry, it owns and maintains more than 5,000 acres of vineyards across Washington, Idaho, New Mexico and Oregon; owns leading wineries and brands such as House Wine, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, Waterbrook, Primarius, Ste. Chapelle and Pendulum and represents Shingleback and Red Knot of Australia. It also operates tasting rooms and hospitality venues throughout the Northwest. Co-Founded in 2003 by CEO Andrew Browne, the company’s wineries have garnered more than 600 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com.