House Wine Introduces Vibrant Kodachrome Can Packaging, Further Emphasizing Focus on Transparency and Inclusivity

Enhanced nutritional information reflect House Wine’s commitment to delivering quality wine to the masses as consumers continue to buy products that align with their ideals 

SEATTLE, July 7, 2025 -- House Wine, the number one aluminum can wine brand and maker of best-selling Rosé Bubbles, has unveiled its vibrant new Kodachrome packaging. This colorful redesign brings a splash of color and fun to every sip, reflecting the brand's commitment to inclusivity, convenience, and quality. 

House Wine has consistently upheld a commitment to transparency and inclusivity since its inception, and its long-standing partnership with Human Rights Campaign (HRC), the nation's largest LGBTQ+ advocacy organization, and eco-friendly packaging.  

Building on this foundation, House Wine is now expanding and enhancing its nutritional information to provide consumers with greater clarity about what they're enjoying, including calories, carbohydrates, fat, and protein levels. This move aligns with the growing demand for products that not only taste great but also aligns with consumers' values and dietary needs.  

The bold, colorful new look of the cans mirror House Wine's mantra that great wine should be fun, welcoming, and easy to enjoy—anytime, anywhere, by anyone. Crafted with care and transparency, House Wine delivers maximum value without compromising on taste which has kept it at the top of the canned wine category for years. Alongside its updated wardrobe, 2025 brings two new 355ml canned products from House Wine: Mimosa and Red Bubbles. 

“Our vibrant new Kodachrome packaging is a reminder that enjoying great wine doesn't have to be complicated or pretentious,” said Alex Evans, Chief Marketing Officer. “It's about embracing the joy of sharing a glass – or can – with friends and family. This packaging reaffirms our commitment to transparency and inclusivity—because we think wine should be for everyone, and that's something to celebrate." 

Consumers can expect to see the roll out of Kodachrome packaging take place online this summer and in stores throughout the next calendar year.  

About House Wine 
Available in bottle, box and can, House Wine is approachable and unpretentious. It's a wine you can enjoy for all occasions. Originally created in 2004 by acclaimed winemaker Charles Smith – who partnered with and later sold House Wine to Precept Wine in 2009 – House Wine was designed with the goal of providing maximum quality and value in an iconic, minimalist package. Today, Winemaker Hal Landvoigt continues driving its irreverent spirit by traveling the world to source the finest grapes and cultivate its uniquely unpretentious style. In 2021, HOUSE WINE became the first wine brand and product to win the Wine Enthusiast's Social Visionary of the Year Award, celebrating its contributions and partnership with Human Rights Campaign. For more information, follow us on Instagram at @ourhousewine or visit us at www.originalhousewine.com. 
 

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