Precept Wine Announces Newly Promoted Sales and Marketing Team Members

Following a reorganization of its sales and marketing teams to scale with aggressive company growth, Precept Wine Chief Executive Officer Andrew Browne announced today several promotions and new appointments, among them Brad Mayer, promoted to Senior Vice President of Marketing; Taylor Hardman, promoted to Senior Vice President of Sales – West; and Adam Coremin, promoted to Senior Vice President of Sales – East.

“These appointments represent an exciting chapter in the next evolution of Precept Wine, positioning the company to maximize our brands in the market and to advance our key trade relationships,” Browne said. “We are dually proud to be promoting from within our own talent pool.”  

Taylor Hardman –SVP Sales West  – Formerly Director of Regional Sales, Northwest, Hardman will lead regional directors and managers, distributor networks and key account relationships spanning the Pacific Northwest, Southwest/Hawaii, Mountain, Southern Rockies and Gulf States regions.

Adam Coremin –SVP Sales East – Formerly Vice President of Strategic Accounts East, Coremin will now be responsible for regional directors and managers, distributor networks and key account relationships from the New England, North Central, Mid-Atlantic, Southeast, Midwest and Dakotas regions.

Brad Mayer–SVP Marketing  – Formerly Vice President of Brand, Mayer will oversee marketing for Precept’s innovation division Grape & Grain as well as the company’s flagship core wineries and fine wine brands. He will also serve on Precept Wine’s Executive Operating Committee. Mayer reports directly to Evans.

“The talented people on this team will work together to carry through Precept Wine’s vision for company and brand growth,” said Precept Wine Chief Sales and Marketing Officer Alex Evans. “We are taking an integrated approach to market which will uniquely position us as leaders in innovation, marketing and branding, sales from wholesale to direct-to-consumer. With a more robust and reorganized team, we look forward to sharing our brand stories, from the vineyard to our consumers’ tables.”

Additional promotions and appointments include:

• Sarah Richey – promoted to Marketing Director, leading Precept Wine’s flagship core wineries

• Nicole Hogan – promoted to Grape & Grain Marketing Director, Precept Wine’s innovation division

• Chantelle Lusebrink –Communications and Public Relations Manager (new appointment)

 Gina Hathorn – promoted to the newly created position of Retail Event and Merchandising Manager

• Travis Gannon – promoted to Regional Sales Manager, Washington, Alaska and Northern Idaho

Evans added that every one of these individuals brings a unique perspective and skillset to the company. “This new leadership will help shape the future of Precept Wine and ultimately, the wine industry.”

Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 15 American wine producer. With deep roots representing 30 years of Northwest investments in the wine industry, it owns and operates more than 4,500 acres of vineyards across Washington, Idaho, New Mexico and Oregon; such leading wine brands as Waterbrook, Gruet, Canoe Ridge Vineyard, Ste. Chapelle, HOUSE Wine, Browne Family Vineyards, Pendulum, Primarius, Washington Hills, Shingleback, and Red Knot, plus tasting rooms and hospitality throughout the Northwest. Founded in 2003 by Andrew Browne and Dan Baty, the company’s wineries have garnered more than 600 combined best buys and critical scores exceeding 90 points. Learn more at

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