Precept Helps Drive Northwest Wine Growth

Thanks to a combination of acquisitions and organic growth, Northwest winemaker Precept Wine expects to pass the 1-million-case mark in 2013, co-founder and CEO Andrew Browne tells Shanken News Daily.

“A rising tide lifts all boats, and in the Northwest wine industry—whether it’s Idaho, Oregon or Washington—we’ve got a rising tide,” Browne says.

Seattle-based Precept’s portfolio consists of labels from Washington, Oregon and Idaho. Key brands driving growth are its Washington-sourced labels Chocolate Shop ($12-$15) and Radius ($10).

Chocolate Shop, which launched in 2011 as one of the pioneers in the “chocolate wine” segment, expanded by around 25% to more than 100,000 cases last year. Radius, introduced two years ago in partnership with Total Wine & More, is expected to reach 100,000 cases this year.

Precept’s other key Washington labels include House Wine ($10) and Waterbrook ($11-$55), which has appeared in Wine Spectator’s Top 100 list in three of the past four years and did about 80,000 cases last year

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