Miles Johnson Named Marketing Director at Precept Wine Brands

SEATTLE, January 10, 2011-Wine industry marketing veteran Miles Johnson has joined Seattle-based Precept Wine Brands as Marketing Director. In this newly created position, Johnson will oversee Precept Wine Brands’ premium portfolio led by Waterbrook, Apex Cellars, Willow Crest, Alder Ridge and Browne Family Vineyards.

“The creation of this new Marketing Director position is an exciting evolution of our company,” said Precept Wine Brands’ Senior Vice President of Marketing Alex Evans. “Miles Johnson’s tenure in the industry will help take our portfolio of premium wines to the next level.”

Johnson has more than 19 years of marketing experience in the wine industry specializing in strategic brand planning, product development and consumer promotions. Most recently he served as Senior Brand Manager for Columbia Crest at Ste. Michelle Wine Estates. Johnson has also held marketing positions in California (Allied Domecq, Sebastiani) and Oregon (King Estate). Miles and his family have lived in Seattle since 2007.

“I’m truly excited about the opportunity to join Precept Wine Brands and help write the next chapter of success,” said Johnson. “It’s an honor to work with wineries like Waterbrook, a Washington state treasure, and help introduce new consumers to Precept’s world class wines.”

About Precept Wine Brands:
Founded in 2003 by Andrew Browne, Precept Wine Brands is the 2nd largest and fastest growing wine company in the Northwest (and largest privately owned). Based in Seattle, Precept has built a portfolio of wines from the Northwest and abroad that appeal to consumers and trade audiences alike.

Over the course of eight years, Precept has evolved into an integrated wine company that owns more than 3,600 vineyard acres, employees a team of winemakers and operational staff at five production facilities and operates seven tasting room. The quality driven portfolio has garnered more than 125 “Best Buy” ratings and over 60 – 90+ point scores from leading wine publications including Wine Enthusiast, Wine Spectator, The Wine Advocate and Wine & Spirits.

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