Chocolate Shop Hits NY Chocolate Show, Nov. 10-13

Taste Sensation at Booth 52, Metropolitan Pavilion in NYC

SEATTLE-Nov. 7, 2011-Bonbons are so yesterday. Just ask the innovators who struck genius by pairing chocolate with wine…as in, chocolate in the wine. Chocolate Shop is winning over the globe’s wine and chocolate lovers with a product so loved, it’s already been lauded as “Pure Heaven” on NBC’s Today Show and demand has sent it to store shelves from coast to coast. Those hitting the 14th Annual New York Chocolate Show Nov. 10-13 at the Metropolitan Pavilion need only need stroll to the Chocolate Shop booth (No. 52) to taste this sensation.

“Chocolate Shop wine is a runaway hit that defies the traditional conventions of the sip-and-swirl wine set,” says Precept Wine Director of Winemaking Hal Landvoigt. “One sip and people surrender to the wine’s chocolate nose and smooth cocoa finish.”

Made with natural chocolate and chocolate essence, Chocolate Shop comes in three varieties: Chocolate Red Wine, indulgent ruby red wine infused with rich, dark chocolate (available in a 750-ml size and the 1.5-liter “Box of Chocolate” box); Chocolate Strawberry, indulgent red wine infused with juicy strawberries and rich dark chocolate; and Creme de Cocoa, a decadent blend of rich, velvety chocolate, cream and fine wine. The 750-ml bottles retail for $15 and the 1.5-liter Box of Chocolate retails for $28.

Since its spring launch, Chocolate Shop wine has ascended to become the number one chocolate red wine in the U.S. and the number two chocolate wine, as reported by recent I.R.I. Nielsen-rated “flavored refreshment” category rankings. It was also named Wine Spectator’s “favorite chocolate flavored red wine” in the Nov. 30, 2011 issue. The product can be found in such retailers as Cost Plus World Market, where Chocolate Shop is a hot-selling, nationally featured holiday item; Fresh & Easy Neighborhood Market; select Safeway and Von’s supermarkets throughout the West; Bashas; and more.

About Chocolate Shop: Chocolate Shop, The Chocolate Lover’s Wine, takes the perfect pairing – chocolate and wine – to the next level, marrying fine wine and rich, velvety chocolate to create an indulgent wine experience like no other. Be a fan on Facebook ( and follow us on Twitter (@ChocShopWine).

Precept Wine: Founded in 2003 by Andrew Browne, Precept Wine is the largest privately held wine company in the Northwest. Based in Seattle, Precept has built a portfolio of wines from the Northwest and abroad that appeals to consumers and trade audiences alike. Over its eight years, Precept Wine has evolved into an integrated wine company that owns more than 3,700 vineyard acres, employs a team of winemakers and operational staff at seven production facilities and operates seven tasting rooms. The quality driven portfolio has garnered more than 150 BEST BUY ratings and more than seventy 90+ point scores from leading wine publications including Wine Enthusiast, Wine Spectator, The Wine Advocate and Wine & Spirits. More at

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