The Taste of Adventure Captured in the Convenience of a Can
Idaho’s Sawtooth Winery launches into the can wine revolution
SEATTLE – (June 12, 2019) – Just in time for summer, Idaho’s Sawtooth Winery announces the launch of Sawtooth wine in a can. Inspired by the Sawtooth mountain range and idyllic fly-fishing locales reflected on the traditional Sawtooth wine bottles, these 375 mL cans are eco-friendly, portable and suited for on-the-go adventures.
Can wines continue to surge as the fastest growing packaging format in the wine category, +221% $/vol nationally1. Sawtooth’s parent company, Seattle-based Precept Wine is dominating the canned wine space with House Wine, Ste Chapelle Spritz, Day Drinking, and other offerings coming out this Summer.
“We’re fly fishing and outdoors enthusiasts,” states Alex Evans, Chief Marketing Officer for Precept Wine. “Selfishly, we made Sawtooth cans for ourselves! What better way for active wine consumers to enjoy quality time with friends and family after a backpacking trip, a fishing expedition, or a backyard barbeque than with a cold can of delicious Sawtooth wine?”
“Precept is experiencing remarkable success within the canned wine space,” says Andrew Browne, Chief Executive Officer of Precept Wine. “Sawtooth wine was a natural choice for expansion in the can wine category. Taking premium wine and putting it into a super-accessible container makes it even easier for the consumer to experience the best of the outdoors.”
More about the new Sawtooth Wine Cans:
- Rosé Wine – strawberry and rose petals; vibrant acidity and a balanced finish
(Rose is the #1 top selling wine type in the 375mL can category growing +182% $/vol1)
- Pinot Gris – citrus zest and honeysuckle; bright and crisp acidity
(Ranked #2 top selling wine type in the 375mL can category growing +243% $/vol1)
- Rosé Bubbles – fresh, ripe red berries; crisp and bright bubbles
(Ranked #3 top selling wine type in the 375mL can category growing +930% $/vol1)
Sawtooth 375mL can wine retails for $6.99 each and is distributed throughout the Northwest and other states where Sawtooth wine is sold.
About Sawtooth Winery:
Founded in 1987 in Idaho’s Snake River Valley, the estate vineyards surrounding Sawtooth Winery are steep, south sloping hills, ideal for growing grapes. Known for Riesling, Pinot Gris, Syrah, Merlot and Tempranillo, the winery, as well as the Snake River Valley and Idaho itself have gained increasing national acclaim with winemaker, Meredith Smith leading its program. Experience the spirit of adventure, the mystique and the natural beauty that lies within the snowcapped mountains and crisp, clean rivers with Sawtooth. https://sawtoothwinery.com/
Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 13 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine industry, Precept owns and maintains nearly 5,000 planted vineyard acres across Washington, Idaho, New Mexico and Oregon; such leading wine brands as Sawtooth, Waterbrook, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, House Wine, Pendulum, Washington Hills, Battle Creek Cellars, Primarius, Ste. Chapelle, Cense, Colby Red and Dearly Beloved, plus tasting rooms and hospitality throughout the Northwest. Founded in 2003 by Andrew Browne and Dan Baty, the company’s wineries have garnered more than 700 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com
1 Source: Nielsen ending 4.20.2019| 52 weeks | Total US xAOC + Liq Plus | Container: Can | Size: 375mL