Precept Wine Launches House Air
Riding high as leaders in canned wine, Precept delights with an unexpected release
(SEATTLE 4/1/19) Precept Wine, industry leaders in can wine, announced a new addition to their extensive product line of House Wine varietals with the House Air release. Light as air and filled to the brim with freshness, House Air is an uplifting option for people who enjoy air and the convenience of House wine in a can anytime, anywhere.
“House Air furthers our commitment to innovation” states Precept Wine CEO and Founder, Andrew Browne. “We are proud to have a wide selection of House Wine cans to mix and match to anyone’s tastes, but House Air in particular is a real people-pleaser everyone will want to try.”
Named as an Impact “Hot Brand” for the second consecutive year, the popularity of House Wine cans is on the rise. Since their launch in Spring 2017, House Wine cans have garnered 29.2% of the national 375 mL can wine category. Nationally, House Wine cans are #2 in dollar volume sales among 375mL cans. (Source: Nielsen 26 Weeks Ending 2/23/19 Total US xAOC| Container: Can | Size: 375mL)
Canned in Walla Walla Washington’s Columbia Valley, House Air is crisp and clean, featuring notes of rolling hills and wide prairies, with a hint of alfalfa and ozone. “With House Air, we’ve landed on a refreshing new concept in the can business that is certainly a breath of fresh air. House Air pairs perfectly with everything!” says Precept Wine Chief Marketing Officer Alexandra Evans. “We’re confident we’ve captured the essence of Walla Walla in every can.”
House Air is a zero-calorie, energy-boosting option for mouth breathers and nose breathers alike. Currently available by request only, national distribution of House Air is planned for late April 2019.
Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 13 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine industry, Precept owns and maintains nearly 5,000 planted vineyard acres across Washington, Idaho, New Mexico and Oregon; such leading wine brands as Waterbrook, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, House Wine, Pendulum, Primarius, Washington Hills, Battle Creek Cellars, Sawtooth, Ste. Chapelle, Cense, Colby Red and Dearly Beloved, plus tasting rooms and hospitality throughout the Northwest. Founded in 2003 by Andrew Browne and Dan Baty, the company’s wineries have garnered more than 700 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com/houseair