House Wine Launches New Three-Liter Box Wine
Cabernet Sauvignon and Chardonnay Available Nationwide in 2014
SEATTLE—Sept. 6, 2013—In keeping with the tradition of delivering great wine at a great price, House Wine is launching a line of three-liter box wines. Featuring both Chardonnay and Cabernet Sauvignon with its iconic black-and-white design, these boxes contain the equivalent to four 750 mL bottles, with portability, freshness and value in mind.
“Initially this was just a product for the high-altitude Colorado market,” says Alicia Gelles, Brand Manager for House Wine, “We quickly recognized the demand for this box wine had a much broader base nationwide.”
Starting January 1, 2014, House box wine will be available nationwide, selling for an affordable $25 per box. Earlier releases of the wines will launch in the Northwest chain Bartell Drugs, just in time for holiday entertaining.
Inspired by the acclaimed Steak House Cabernet Sauvignon, the three-liter box version leads with deep, rich aromas of blackberry and ripe plums, finishing smoothly with supportive tannins and a hint of oak. The Chardonnay starts with aromas of creamy apple backed by citrus to introduce mouth-filling sumptuous flavors of peach and ripe Asian pear, complemented by hints of toasty vanilla.
To place House Wine—in bottle or box—contact Mark Harmann, firstname.lastname@example.org or 206.267.5252.
HOUSE WINE was created with the goal of bringing great wine into your home at a great price. We use the finest quality grapes from high quality vineyards to produce iconic wines with robust and complex flavors. The result is a daily HOUSE pour that every household can enjoy and afford. Welcome this wine into your home and share it with friends and family. Mi casa es su casa—My HOUSE is your HOUSE. For more information visit our website at: http://www.originalhousewine.com.