Kelsey Aanerud, Precept Wine
Celebrate Pride with House Wine Limited-Edition Rainbow
Rosé Bubbles Cans Supporting LGBTQ Equality
House Wine reinforces its “Everyone’s Welcome in Our House” motto by donating to the Human Rights Campaign (HRC) with $2 per case of special cans sold
SEATTLE–(May 22, 2019) – Back by popular demand, House Wine’s Limited-Edition Rainbow Rosé Bubbles are once again making a splash of color on store shelves across the nation. The cans, celebrating and supporting LGBTQ equality, are the perfect complement to Pride celebrations. From now through September, House Wine will donate $2 for every case sold of the Rainbow Rosé Bubbles cans to the Human Rights Campaign (HRC), America’s largest civil rights organization working to achieve lesbian, gay, bisexual, transgender and queer equality.
Can wine reigns as the fastest-growing packaging format in the wine category. House Wine Rosé Bubbles is ranked as the #2 top selling 375mL can, experiencing explosive growth (+1,627% $/vol and +1,644% cs/vol1). As a leader, the brand is thrilled to raise awareness and funds for HRC.
“We’re thrilled to kick off a second year of this special partnership with HRC in support of the LGBTQ community”, said Brad Mayer, Senior Vice President of Marketing for Precept Wine, parent company of House Wine. “Inclusion and acceptance are always worthy of celebration, and the House Wine Rainbow Rosé Bubbles cans truly reflect this spirit of pride.”
The HRC represents a grassroots force of more than 3 million members and supporters working every day to make LGBTQ equality a reality.
“We are delighted that House Wine has chosen to support LGBTQ equality through this impactful partnership for a second year,” said Jason Bricker, Director of Corporate Relations at HRC. “It’s inspiring when well-recognized and respected brands embrace positive change. In this political climate, continuing our advocacy of support and inclusion is truly needed. House Wine Rainbow cans symbolize a celebration of love and community and we’re proud to continue to partner with House on this unique product.”
House Wine Rainbow cans are an extension of House’s Rosé Bubbles, offered year-round in standard pink cans nationwide. Winemaker Hal Landvoigt describes the rosé – sourced from American grapes – as bright, fruity and flavorful, “the perfect quencher where crisp and elegant aromas of fresh berries lead to lively citrus notes on the palate.” House wine cans (SRP $5.99 375 mL) are widely available in grocery stores and convenience stores across the country.
Consumers are encouraged to share their photos enjoying House Rainbow cans across social media using the hashtag #housewinepride. Drink with pride and drink responsibly!
Join the House pride revolution:
- Facebook: @housewine
- Instagram: @ourhousewine
About House Wine:
House Wine is approachable and unpretentious. It’s a wine you can enjoy for any and all occasions. Originally created in 2004 by acclaimed winemaker Charles Smith – who partnered with and later sold House Wine to Precept Wine in 2009 – House Wine was designed with the goal of providing maximum quality and value in a minimalist package. Today, Winemaker Hal Landvoigt continues driving its irreverent spirit by travelling the world to source the finest grapes and cultivate its uniquely unpretentious style. House Wine cans, since their launch in 2017, continue to delight with new flavor innovations and steady growth. For more information: www.originalhousewine.com.
Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 13 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine industry, Precept owns and maintains nearly 5,000 planted vineyard acres across Washington, Idaho, New Mexico and Oregon; such leading wine brands as Waterbrook, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, House Wine, Pendulum, Washington Hills, Battle Creek Cellars, Primarius, Ste. Chapelle, Cense, Colby Red and Dearly Beloved, plus tasting rooms and hospitality throughout the Northwest. Founded in 2003 by Andrew Browne and Dan Baty, the company’s wineries have garnered more than 700 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com.
1 Nielsen, Ending 4/20/2019, 52 Week | Total US xAOC + Liq Plus | Can 375mL